Staged as the Asia’s most acclaimed trading and sourcing platform, Natural Products Expo Asia 2012 (NPEA 2012) gathers products and supplies from about 20 countries and regions. After being recognized by U.S. Department of Commerce and U.K. Trade & Investment, NPEA 2012 is proud to receive the support from Australian Trade Commission (Austrade), ASEAN Alliance of Health Supplement Associations (AAHSA), Health Supplements Industry Association (HSIAS), with Australia and Singapore Pavilion set up in the fairground.

Accommodated ~20 exhibitors in 2011 edition, Australia Pavilion received nicest compliments from buyers as well as other industrial professional, and now makes a success return in coming edition. Sales & Marketing Director of Nature’s Care (Australian exhibitor) stated "Expo Asia is a high level trade show. I met buyers from Mannings /Guardian, Watsons, Asahi and we negotiate for their health food supplements, baby skin care and cosmetic products."

Meanwhile, AAHSA and HSIAS recently announce to be a supporter and set up Singapore Pavilion in 2012 show. AAHSA is a grouping of national health supplement associations in the region that are involved in the manufacture, distribution and retail of supplements and supplements ingredients; while HSIAS represents over 90% of the health supplement products marketed in Singapore, their participation certainly give a strong boost to the first-ever Singapore Pavilion in NPEA.